title: GmOnStartCompetetorDesignProblemGeneral —
GM OnStart® Competitor
GM offers a product called OnStart®, which provides several in-car features. Ford, with sagging sales, recently said they are going to have an on-board computer built into several models of cars for similar functionality. Other manufacturers are considering similar systems but this is outside of their core competence.
We have a little funding, enough for around 6. We’d like to offer a manufacturer=independent solution we can license to Ford and other manufacturers. We want to offer a complete service with some kind of revenue sharing agreement with Ford and other companies to give them a compelling reason to use us instead of building a proprietary, in-house solution.
We believe the only way we have a chance is to get something in front a manufacturer with a working system.
title: GmOnStartCompetetorDesignProblemProductOwner — ==GM OnStart® Competitor Product Owner As the product owner, you have a little more insight into the system. As your team asks you questions, feel free to share any of this information with them. Make them work a little bit.
- They real way to make money is to have some kind of a per-transaction revenue stream. For example,
- 411 service, with GPS-based location recommendations
- Hard to get restaurant reservations
- Concert & Movie tickets
- Finding stores with particular items in stock (e.g. a Wii)
- Etc.
- Of course, there should be some integration available with a drivers mobile phone
- There should be several categories of service:
- Wired: Diagnose vehicle problems, Remote entry, Locate vehicle, Roadside assistance, Virtual Advisor (google maps integration - some per-transaction fee basis)
- Traveler: Basic Service + trip planning (pre-paid, as opposed to per-transaction the basic service plan), Find a ride home with Ride Assist
- Corporate: for rental agencies with equipped services - e.g. Hertz, a plan that offers a per-use fee plan. The driver can enable or disable it after renting a car.
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