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ITunesCompetetorDesignProblem

ITunesCompetetorDesignProblem

title: ITunesCompetetorDesignProblemGeneral —

ITunes® Competitor

Your company has recently formed a partnership with a Chinese company that is working on yet another IPod® killer. Samples of the hardware will be available in one month, with actual production hardware becoming available in limited supplies in 2 - 3 months.

Due to another acquisition, your company has agreements with several recording companies with permission to sell protected contented music.

Currently, your company has no presence on the web in either of these two fields. Nor is it really to have any kind of traction in either of these fields.

You have a chance to form a new startup with these two assets. To do so, you have to show some market penetration on the web and some ability to put these two assets together into a compelling product. You should consider targeting the teen audience.



title: ITunesCompetetorDesignProblemProductOwner —

ITunes® Competitor Product Owner

As a product owner, you have a little more information available to you. Here is some information you can share with your development team if they think to ask you about it:

  • There are four models - all solid state:
    • Very small footprint, can store approximately 4 hours of video - 4 GB of memory
    • Very small footprint, can store approximately 8 hours of video - 8 GB of memory
    • Medium sized, can store approximately 16 hours of video - 16 GB of memory
    • Medium sized, can store approximately 32 hours of video - 32 GB of memory
  • To make a profit on the hardware, the devices should sell for at least $100, $140, $235, $350
  • The company wants to target youth market as a possible tie in for other future products.
    • They have research which shows that this group is big on customization
  • They want to be able to sell the device, games, accessories and customizations online
  • Customizations include custom colorization, engraving, engraved uploaded pictures and stickers
  • With the popularity of social-networking sites, they want to offer a compelling reason to keep people on the site
    • Instant messaging
    • Groups and Friends
    • Share photos
    • Video
    • Email
    • Blogging
    • Second-life integration
    • Etc., the usual social networking stuff, targeted towards teens
    • They are concerned about predators, so they want different offerings to protect different age groups
  • Title and track information is available via a 3rd party agreement with CDDB
  • Of course, the client should be able to rip their own music.
  • They want a solution that will work on PC’s, Mac’s and Unix.

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