ITunes® Competitor Product Owner
As a product owner, you have a little more information available to you. Here is some information you can share with your development team if they think to ask you about it:
- There are four models - all solid state:
- Very small footprint, can store approximately 4 hours of video - 4 GB of memory
- Very small footprint, can store approximately 8 hours of video - 8 GB of memory
- Medium sized, can store approximately 16 hours of video - 16 GB of memory
- Medium sized, can store approximately 32 hours of video - 32 GB of memory
- To make a profit on the hardware, the devices should sell for at least $100, $140, $235, $350
- The company wants to target youth market as a possible tie in for other future products.
- They have research which shows that this group is big on customization
- They want to be able to sell the device, games, accessories and customizations online
- Customizations include custom colorization, engraving, engraved uploaded pictures and stickers
- With the popularity of social-networking sites, they want to offer a compelling reason to keep people on the site
- Instant messaging
- Groups and Friends
- Share photos
- Video
- Blogging
- Second-life integration
- Etc., the usual social networking stuff, targeted towards teens
- They are concerned about predators, so they want different offerings to protect different age groups
- Title and track information is available via a 3rd party agreement with CDDB
- Of course, the client should be able to rip their own music.
- They want a solution that will work on PC’s, Mac’s and Unix.
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